MEET ASHLEY BEYER OF TINGE FLORAL DESIGN

AB:  A typical day for me really depends on the week/time of year!  You can either find me at the local gelato shop meeting with clients, at my home sending emails and working on proposals or working on flowers for an event or a shoot.

TBC:  What wedding trend would you like to see disappear?
 
AB:  I’d like to see peach and sea foam as a color pallet disappear. I think it’s definitely pretty which is why so many brides gravitate towards it, but there are so many other directions brides can go!  Also succulents, I love you little guys, but not for weddings anymore!

AB:  My client is laid back, loves good design and simplicity, and values details. I think the smallest details at a wedding generally make the greatest impact.

TBC:  Where do you find inspiration?

AB:  I find inspiration from everything. I think in the creative industry we all tend to inspire each other. There are
definitely many designers out there that I find incredibly talented, but I try not to focus too much on the work of others. I think this year for me has really been about finding myself in this industry and being able to provide something unique.

AB:  I scour the internet on the daily honestly trying to find unique vessels and candles. I’ve really liked Ebay actually. I’ve found some of my favorite pieces there.

TBC:  Describe your design style.

AB:  When people tell me what they feel my design style is, they almost always say ‘luscious’. I like to use a lot of blooms in my designs accompanied by unique greens in an asymmetrical and whimsical design. I always seem to gravitate towards clean white backdrops and simple color schemes.

AB:  The highlight of my career has really been the success of my first year as a whole. I definitely did not anticipate it and I don’t think anyone else did either!

TBC:  What was your “big break”?
 
AB:  I’ve been at this for just over a year now, and I’ve been very fortunate. It’s been a wonderful first year and I’m so grateful. I think one of my favorite moments was back in March of last year with Martha Stewart Weddings starting following me on instagram and then proceeded to blog about my site launch. Needless to say I was freaking out in my living room. I thought if Martha’s people are taking notice, I’ve got to be doing something right.

TBC:  When I’m designing, I love to light my candles and play “old school” music.  Do you have a ritual that you like to do when designing?

AB:   I’m messy. Very, very messy. I like to listen to music sometimes, but I mostly just like to stand and arrange and listen to my own thoughts. I just get in the zone more than anything when I’m just focused on what I’m doing. If I’m listening to music though it’s often Vampire Weekend, Florence and The Machine or the like. Sidenote, if there was a band that really was Ashley, it would definitely be Vampire Weekend!

TBC:  Describe a “wedding weekend and how many additional staff do you hire?

AB:  I am so independent that a lot of times I just think I can do it all on my own, but of course we all need help sometimes. For a smaller wedding, I’ll hire one to two helpers, and for a bigger wedding four to five.

TBC:  Finish this statement: A bride’s bouquet should reflect……

AB:  Their personal style and the day as a whole.

AB:  My personal style is classic and tailored with an occasional unique piece in there. I like neutral colors paired with brights, lipstick has become a must, and ankle boots are my go to. I think (like most people) you can always find me browsing the sale racks at J. Crew and Anthropologie. As far as my home goes, I don’t like to shop at all one place. We have a lot of antique pieces mixed with more modern ones as well. I think West Elm has great stuff as well as Anthropologie. Even Target!

Do you prefer tea or coffee?

AB: Neither, I like water with a lemon.

TBC:  Do you prefer blogs or magazines?
 
AB:  I think they both have their place. I think blogs are more effective at reaching a broad audience, but it’s fun
to see my work in a printed magazine too.

TBC:  Chocolate or Vanilla?

AB:  Chocolate, I always think it’s weird when people order vanilla anything.

TBC:  And, I have to ask…what’s your favorite flower?

AB:  After months of ordering flowers for a year, I think it always comes back to ranunculus. It’s the one flower that keeps me gasping for air! They are all so unique and come in the prettiest colors.